GEO vs SEO: AI Search Optimization Guide

A comprehensive guide explaining the differences between Generative Engine Optimization (GEO) and Search Engine Optimization (SEO), and how AI-powered search is reshaping digital content strategies. It covers how traditional SEO focuses on ranking pages in search results using keywords and technical signals, while GEO optimizes content to be cited and featured in AI-generated responses and conversational search experiences. The guide discusses key contrasts like ranking vs answer generation, keyword focus vs user intent/context, and click-based traffic vs zero-click visibility in AI search environments.